Split codes
Turn a broad code into more specific ones.
Code thousands of open-ended survey responses in minutes using AI built specifically for research. Generate a code frame or bring your own, review the coding results, and export accurate, analysis-ready data to Excel or SPSS.
Multilingual Coding
Work across 50+ languages
Code open-ended responses across 50+ languages, even when several languages appear in the same dataset. Apply one consistent coding approach across markets.
Español“El precio es justo para lo que ofrece.”Value for money
日本語「価格の割に品質が良いと思います。」Value for money
English“Good quality for what you pay.”Value for money
Code Frame
Generate a code frame or bring your own
Let AI generate a code frame from the responses, or use your established framework to preserve consistency across projects and survey waves.
Human-in-the-Loop Review
Keep researchers in control
Review and edit coding results directly in BTInsights. Reassign individual responses, split broad codes, combine overlapping ones or group related codes into categories as the analysis develops.
Combine codes
Merge similar codes into a single code.
Group codes
Organize codes into categories.
Exports
Export coded data in the format you need
Export coding results to Excel or SPSS in the format that fits your existing workflow, with multiple formatting options and custom exports available.
Coded responses1,240
Excel.xlsx
Excel, undichotomized.xlsx
SPSS.sav
SPSS, undichotomized.sav
Custom formaton request
Tables & Significance Testing
Compare themes by segments
Turn codes into cross-tab tables and run significance testing directly in BTInsights to see where differences emerge.
| Code | Total | High school A | Some college B | College C |
|---|---|---|---|---|
| Product quality | 32% | 28% | 31% | 36%A |
| Ease of use | 25% | 21% | 29%A | 24% |
| Customer support | 16% | 19%C | 16% | 13% |
| Price sensitivity | 12% | 15%BC | 10% | 9% |
| Features | 9% | 7% | 8% | 12%AB |
Scroll sideways to see all columns.
Enterprise-grade protection for sensitive research
BTInsights protects your data with independently audited security controls and encryption throughout.
SOC 2 Type II
Built on
trust & security
Your data never trains AI models
The research you bring to BTInsights is never used to train AI models. Your organization retains full ownership and control of it.
SOC 2 Type II
BTInsights has completed a SOC 2 Type II examination, an independent assessment of the security controls used to protect customer data.
End-to-end encryption
Research data is encrypted at rest and in transit, from the moment it enters BTInsights.
Secure access control
Authentication and authorization controls restrict research data to approved users within your organization.
Frequently asked questions
What is Survey Open-Ends Coding?
Survey Open-Ends Coding automates coding of open-ended survey responses with accuracy that matches human coders. You can use your own code frame or let AI build one, then review and adjust the results before you quantify and segment.
How is this different from ChatGPT or general AI tools?
Accuracy and traceability.
General AI tools are not built for open-ends coding. They often miss important responses or codes, and the output is hard to verify. BTInsights is built specifically for open-ends coding, with workflows designed for accuracy and review. Results are more accurate, fully verifiable and traceable, and easier to check. You also stay in control: edit results, reassign responses, merge codes, or split codes before anything is final.
Can we use our own code frame?
Yes. Use your own code frame when you need consistency across waves or studies, or let AI generate a code frame when you are starting fresh. Both paths support human review afterward.
What languages do you support?
Open-ends coding works across 50+ languages, including mixed-language survey responses.
What export formats are available?
Results export to Excel or SPSS, in dichotomized or undichotomized layouts, and custom export formats are available on request.
Can I build tables from coded responses?
Yes. Turn your codes into cross-tab tables by segment such as gender or education and run significance testing directly on the platform.
Is our survey data used to train AI models?
No. Customer data is never used to train AI models. Your organization keeps ownership of every response and insight. Data is encrypted in transit and at rest, with org-scoped access controls. BTInsights has completed a SOC 2 Type II examination.
How do we get started?
Book a live demo. After the demo, run a free pilot on a real project so your team can judge the coding quality and fully assess the platform.
Do you offer a free pilot?
Yes. Most teams start with a pilot on a real open-ends dataset so you can see how the workflow fits before you roll it out more broadly.
Code open-ended responses in minutes
Code, review, and export open-ended responses in one workflow.
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