Your data never trains AI models
The research you bring to BTInsights is never used to train AI models. Your organization retains full ownership and control of it.
Survey Analysis and Reporting Platform
From raw survey data to a final report you can defend
Explore your entire survey dataset and generate an editable PowerPoint report, with every finding backed by cross-tab tables calculated by BTInsights’ cross-tabulation engine.
Proprietary cross-tabulation engine
AI never performs the underlying calculations
Every insight is grounded in cross-tab tables calculated by BTInsights’ proprietary cross-tabulation engine to ensure accuracy. AI investigates and interprets the data, but it never performs the underlying calculations.
Cross-tabulation engineComputes
Counts, percentages and means
Weighting
Significance testing
AIInvestigates
Reads the tables and finds patterns
Explains what a result means
Calculates the numbers
Data quality checks
Find data quality issues before they affect your analysis
Review an entire survey dataset for AI-like responses, contradictions, duplicates and straightlining. BTInsights flags potential issues and shows the evidence behind each one, leaving the decision to keep or exclude a response with the researcher.
- Contradictions
- Duplicates
- AI-like responses
- Straightlining
Conversational survey analysis
Ask questions across your entire dataset
Explore your survey through conversation, investigate patterns, and compare audiences as new questions arise. Every answer links to the supporting cross-tab tables.
PowerPoint generation
From raw survey data to client-ready PowerPoint report
Give the Survey Research Agent an outline or high-level instructions, review and refine the proposed slide plan, then generate editable PowerPoint slides in your own format.
Tables and statistical analysis
Research Grade Tables and Analysis
Create cross-tabs, apply weights, test significance, and calculate means, NPS, and other survey statistics.
| % (count) | Total | Dem.A | Rep.B | Ind.C |
|---|---|---|---|---|
| Base | 234 | 87 | 90 | 55 |
| Better | 24% | 38%BC | 12% | 22% |
| About the same | 43% | 40% | 46% | 44% |
| Worse | 30% | 20% | 37%A | 32% |
Scroll sideways to see all columns.
Q19 · Is unemployment better or worse than last year?
Enterprise-grade protection for sensitive research
BTInsights protects your data with independently audited security controls and encryption throughout.
SOC 2 Type II
Built on
trust & security
SOC 2 Type II
BTInsights has completed a SOC 2 Type II examination, an independent assessment of the security controls used to protect customer data.
End-to-end encryption
Research data is encrypted at rest and in transit, from the moment it enters BTInsights.
Secure access control
Authentication and authorization controls restrict research data to approved users within your organization.
Frequently asked questions
How is BTInsights survey analysis different from asking a general AI chatbot?
Accuracy and traceability.
General AI tools can talk about your data, but you still cannot trust them with survey calculations. In BTInsights, every survey insight links back to the supporting cross-tab tables. Those tables are computed by our proprietary cross-tab engine, not generated by AI.
You also get research-specific workflows: significance testing, weighting, means and NPS, segment comparisons, and PowerPoint slides in your own format from a reviewed slide plan.
How does PowerPoint generation work?
Upload your slide template so the agent learns your fonts, colors, and layouts. Tell it what slides you want. Review and edit the slide plan before any slides are generated. Then generate the full PowerPoint report in your format in one click.
Does AI calculate the cross-tabs?
No. BTInsights’ proprietary cross-tabulation engine performs every calculation. The Survey Research Agent uses that engine to build tables and analysis, which keeps results accurate and reproducible.
Is our survey data used to train AI models?
No. Customer data is never used to train AI models. Your organization keeps ownership of every response and insight. Data is encrypted in transit and at rest, with org-scoped access controls. BTInsights has completed a SOC 2 Type II examination.
How do we get started?
Book a live demo. After the demo, run a free pilot on a real project so your team can judge the quality and fully assess the platform before any further decisions.
Do you offer a free pilot?
Yes. Most teams start with a pilot on a real survey project so you can see how the workflow fits before you roll it out more broadly.
From raw survey data to a client-ready report
See how BTInsights can help you turn raw survey data into client-ready report in minutes
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