Blog
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How to Analyze Focus Groups: A Step-by-Step Guide
Focus groups can feel like goldmines of insights. You corral a few members of your target audience in a room and throw open a…
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How to Conduct Thematic Analysis with AI
What is Thematic Analysis (and Why Use AI?) Thematic analysis is the process of analyzing qualitative data (such as interview transcripts, user feedback, or…
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9 Best AI Text Analysis Tools in 2025
Here are the 8 best AI text analysis tools you can try right now: Incorporating AI Text Analysis in your processes can unlock valuable…
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The Market Researchers Guide to Coding Open-Ended Questions
Introduction: Mining the Hidden Gold of Open-Ended Questions Quantitative data has its place in market research. After all, it’s how we know what. But…
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How to Analyze Open-Ended Survey Responses with AI: A Complete Guide
In every survey, the most valuable insights often come from the open-ended questions, the ones where people can share their thoughts freely in their…
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SaaS vs. AI Chatbots: What’s Better for Analyzing Interviews and Sales Calls?
If you’ve ever tried to make sense of hundreds of sales calls or interview transcripts, you know how overwhelming it can be. Sure, transcription…
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The 8 Best AI Tools to Analyze Survey Responses (2025 Guide)
Survey data is one of the richest resources for understanding customer opinions, employee sentiment and market trends. But raw survey results can be overwhelming,…
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The Next Frontier in Consulting: Why Hybrid Human–AI Models Are Redefining the Voice of the Customer and Employee Experience
By Jonathan Beretta, COO at Satrix Solutions, a client that leverages BTInsights platform In recent months, media outlets and industry observers have devoted significant…
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The Best Customer Insights Platforms in 2025
Understanding your customers has never been more critical in today’s competitive business landscape. The right customer insights platform can unlock a wealth of data,…
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How to Choose the Right AI Survey Text Analysis Platform
Generative AI is revolutionizing survey text analysis. Whether working with focus groups, in-depth interviews (IDIs), or open-ended survey questions, AI text analysis tools can…
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Top 10 Verbatim Analysis Platforms in 2025
The field of verbatim analysis has seen unprecedented advancements in recent years, driven by the rapid progress in generative AI. Models like GPT-4 and…
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Conducting Sentiment Analysis with Generative AI in 2025
Generative AI is transforming sentiment analysis, enabling businesses to extract nuanced insights with unprecedented flexibility and accuracy. Traditional approaches to sentiment analysis often rely…