Blog
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SaaS vs. AI Chatbots: What’s Better for Analyzing Interviews and Sales Calls?
If you’ve ever tried to make sense of hundreds of sales calls or interview transcripts, you know how overwhelming it can be. Sure, transcription…
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The 8 Best AI Tools to Analyze Survey Responses (2025 Guide)
Survey data is one of the richest resources for understanding customer opinions, employee sentiment and market trends. But raw survey results can be overwhelming,…
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The Next Frontier in Consulting: Why Hybrid Human–AI Models Are Redefining the Voice of the Customer and Employee Experience
By Jonathan Beretta, COO at Satrix Solutions, a client that leverages BTInsights platform In recent months, media outlets and industry observers have devoted significant…
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The Best Customer Insights Platforms in 2025
Understanding your customers has never been more critical in today’s competitive business landscape. The right customer insights platform can unlock a wealth of data,…
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How to Choose the Right AI Survey Text Analysis Platform
Generative AI is revolutionizing survey text analysis. Whether working with focus groups, in-depth interviews (IDIs), or open-ended survey questions, AI text analysis tools can…
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Top 10 Verbatim Analysis Platforms in 2025
The field of verbatim analysis has seen unprecedented advancements in recent years, driven by the rapid progress in generative AI. Models like GPT-4 and…
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Conducting Sentiment Analysis with Generative AI in 2025
Generative AI is transforming sentiment analysis, enabling businesses to extract nuanced insights with unprecedented flexibility and accuracy. Traditional approaches to sentiment analysis often rely…
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How AI is transforming the analysis of survey open-ends
For companies and research teams focused on survey insights, the analysis of open-ended responses can be a complex and resource-intensive task. This is where…
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ChatGPT Search vs. Perplexity: Which AI Search Tool Is Right for Business Professionals?
With OpenAI’s recent launch of ChatGPT Search, the AI-powered search landscape has officially entered a new phase. But with so many options now on…
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How AI is disrupting consulting and market research industries
The consulting and market research industries are experiencing significant disruption and transformation due to the emergence of artificial intelligence, particularly generative AI. Here are…
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How to analyze qualitative survey data/verbatim with AI
Analyzing qualitative survey data can be a nightmare. If you’ve ever worked with open-ended survey responses, you know how time-consuming and tedious the process…
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The most promising use cases of AI in consulting
In the world of consulting, time is everything. Yet, it’s remarkable how much of that time is wasted on repetitive and low-value tasks. This…