Accurate and Reliable
The AI Copilot for interview and survey analysis that truly delivers
Automate your interview and survey analysis with BTInsights – from focus groups and in-depth interviews to survey cross-tabs and slide generation – all in one platform. Turn weeks or days of your work into hours or minutes, with exceptional accuracy.
Highly accurate transcription
Exceptional accuracy in niche or highly technical industries, with reliable performance even in noisy environments. Automatically removes filler and repetitive words.
Exceptional-quality analysis
Every analysis is grounded in raw data — no need to worry about AI hallucinations. All insights are traceable, linking back to the original interviews or survey data.
All-in-one platform
From transcription and translation to analysis, from interviews and online surveys to telephone surveys, streamline all your market research analysis in one platform.
Secure
GDPR compliant. All data is encrypted in transit and at rest. No data will be used for training purposes.
Interview analysis
Generate highly accurate and clean transcripts
Exceptional accuracy in niche or highly technical industries, with reliable performance even in noisy environments. Automatically removes filler and repetitive words.
Supported languages: English, French, German, Arabic and its dialects, Hindi, Japanese, Vietnamese, Chinese, Korean, Malay, Spanish, Thai and many more.
Play the audio and check out the transcript generated from the platform
Moderator (0:00)
He’s the curator of the fabulous initiative called Infecting the City. It’ll be year four that this particular brand of urban upliftment is to be staged in our city. It runs near the end of next month, but I figured, well, let’s get in on the act a bit early.
Moderator (0:16)
Let’s find out what will be lined up. So, Brett, very good morning. Thanks so much for your time.
Interviewee (0:22)
How’s it, Hayden?
Moderator (0:23)
The theme of the festival is Treasure.
Interviewee (0:27)
Yeah, it’s really an uplifting theme as you mentioned. It takes in a lot of different aspects, really saying we’ve got so much in Cape Town to celebrate what we’ve got here and let’s make the most of it.
Moderator (0:40)
It’s an explosion of arts and free thinking and self-expression.
Interviewee (0:45)
We feel that art and theater are squirreled away in theaters, galleries, and museums and most people just don’t have access to them. It’s really about just putting these things out on the streets and giving people free access to beautiful, glorious, transformative, interesting, stimulating arts and performance.
Source: Africa Centre (License).
Extract insights or find quotes in seconds with detailed references
You can conduct comprehensive and complex analysis through the “Standard Mode” or find a list of comprehensive quotes using the “Quotes Finder” across all interview transcripts. All outputs are linked to the raw transcripts.
- Standard chat mode
- Quotes Finder
Generate notes across interviews with theme summaries
Select one interview question, and the platform will generate notes from all the interviews within the project and then summarize those notes into major themes.
Survey quant analysis
Effortless drag-and-drop crosstabs with easy edits
Create and customize your crosstab tables in seconds with an intuitive drag-and-drop interface. Easily tweak, merge or reorder columns and rows on the fly – your tables will update automatically.
Generate client-ready, fully editable slides in your exact format
Transform your crosstabs into PowerPoint slides that perfectly match your template and style. Our platform learns from your pre-uploaded slides to replicate your exact fonts, colors, and layout—down to the finest detail. The result: fully client-ready slides with no reformatting required.
No more reformatting
No more cross-checking for human errors
Advanced analysis features for deeper survey insights
Dive deeper into your survey data with a suite of powerful analysis features built right in. Apply weights, run significance testing, create banners and more. Our platform gives you the advanced tools you need to move beyond basic tables.
Survey open-ends analysis
Analyze thousands of open-ended responses in seconds
Extract high-quality themes with detailed counts from thousands of open-ended survey responses in seconds. Click each theme or code to view all relevant survey responses.
- Extract themes
- Extract unique entity mentions
Either let AI generate codes or use your own codebook
You can let AI generate codes based on all open-ended responses — perfect for new research without existing codes. Alternatively, upload your own codebook, and the platform will attribute responses to the codes you provide.
Export the survey coding results in your preferred format
The BTInsights platform offers flexible export formats compatible with analytic tools like SPSS and Q. We also provide custom export formats at no extra cost, ensuring seamless integration with your analysis workflow.
“The BTInsights platform has substantially increased our market research efficiency and quality. Some work that used to take a week can now be completed in a day, with even better quality. Our business has been growing very fast this year and we wouldn’t be able to achieve this growth without the BTInsights platform.”
“Thank you so much – you’re always so responsive and willing to help us solve issues. Truly, you’re one of my favorite organizations to work with, hands down. And yes, you can absolutely quote me on that!”
“BTInsights’ survey coding solution has been exactly what we were searching for. It’s saved us so much time with incredibly fast and accurate results. The BTInsights team has been fantastic to work with—they really understand both AI and research, which has made this tool perfect for our needs.”
“For years, our political public opinion research firm has been searching for a competent tool that allowed us to code open ends. Finding BTInsights was a godsend. The product is so perfect for what we need. And in my decade and a half working in this industry, I have never worked with a more responsive and accommodating company. They are eager for feedback and unbelievably quick incorporating it. If you are looking for software to code open ends using AI that is quick, accurate, easy to use, and comprehensive, BTInsights is it, full stop.”
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FAQ
Common Questions
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