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Accurate and Reliable

The AI Copilot for interview and survey analysis that truly delivers

Automate your interview and survey open-ends analysis with BTInsights – a purpose-built, enterprise-grade AI analysis platform that turns weeks or days of work into hours or minutes, with exceptional accuracy.



    Interview
    Survey Coding

    Highly accurate transcription

    Exceptional accuracy in niche or highly technical industries, with reliable performance even in noisy environments. Automatically removes filler and repetitive words.

    Exceptional-quality analysis

    Every analysis is grounded in raw data — no need to worry about AI hallucinations. All insights are traceable, linking back to the original interviews or survey data.

    All-in-one platform

    From transcription and translation to analysis, from interviews and online surveys to telephone surveys, streamline all your market research analysis in one platform.


    Secure

    GDPR compliant. All data is encrypted in transit and at rest. No data will be used for training purposes.

    Interview analysis

    Generate highly accurate and clean transcripts

    Exceptional accuracy in niche or highly technical industries, with reliable performance even in noisy environments. Automatically removes filler and repetitive words.

    Supported languages: English, French, German, Arabic and its dialects, Hindi, Japanese, Vietnamese, Chinese, Korean, Malay, Spanish, Thai and many more.

    Play the audio and check out the transcript generated from the platform

    Moderator (0:00)
    He’s the curator of the fabulous initiative called Infecting the City. It’ll be year four that this particular brand of urban upliftment is to be staged in our city. It runs near the end of next month, but I figured, well, let’s get in on the act a bit early.

    Moderator (0:16)
    Let’s find out what will be lined up. So, Brett, very good morning. Thanks so much for your time.

    Interviewee (0:22)
    How’s it, Hayden?

    Moderator (0:23)
    The theme of the festival is Treasure.

    Interviewee (0:27)
    Yeah, it’s really an uplifting theme as you mentioned. It takes in a lot of different aspects, really saying we’ve got so much in Cape Town to celebrate what we’ve got here and let’s make the most of it.

    Moderator (0:40)
    It’s an explosion of arts and free thinking and self-expression.

    Interviewee (0:45)
    We feel that art and theater are squirreled away in theaters, galleries, and museums and most people just don’t have access to them. It’s really about just putting these things out on the streets and giving people free access to beautiful, glorious, transformative, interesting, stimulating arts and performance.

    Source: Africa Centre (License).

    Extract insights or find quotes in seconds with detailed references

    You can conduct comprehensive and complex analysis through the “Standard Mode” or find a list of comprehensive quotes using the “Quotes Finder” across all interview transcripts. All outputs are linked to the raw transcripts.

    • Standard chat mode
    • Quotes Finder

    Generate notes across interviews with theme summaries

    Select one interview question, and the platform will generate notes from all the interviews within the project and then summarize those notes into major themes.

    Survey open-ends analysis

    Analyze thousands of open-ended responses in seconds

    Extract high-quality themes with detailed counts from thousands of open-ended survey responses in seconds. Click each theme or code to view all relevant survey responses.

    • Extract themes
    • Extract unique entity mentions

    Either let AI generate codes or use your own codebook

    You can let AI generate codes based on all open-ended responses — perfect for new research without existing codes. Alternatively, upload your own codebook, and the platform will attribute responses to the codes you provide.

    Export the survey coding results in your preferred format

    The BTInsights platform offers flexible export formats compatible with analytic tools like SPSS and Q. We also provide custom export formats at no extra cost, ensuring seamless integration with your analysis workflow.

    “The BTInsights platform has substantially increased our market research efficiency and quality. Some work that used to take a week can now be completed in a day, with even better quality. Our business has been growing very fast this year and we wouldn’t be able to achieve this growth without the BTInsights platform.”

    Full testimonial video

    “Thank you so much – you’re always so responsive and willing to help us solve issues. Truly, you’re one of my favorite organizations to work with, hands down. And yes, you can absolutely quote me on that!”

    “BTInsights’ survey coding solution has been exactly what we were searching for. It’s saved us so much time with incredibly fast and accurate results. The BTInsights team has been fantastic to work with—they really understand both AI and research, which has made this tool perfect for our needs.”

    “For years, our political public opinion research firm has been searching for a competent tool that allowed us to code open ends. Finding BTInsights was a godsend. The product is so perfect for what we need. And in my decade and a half working in this industry, I have never worked with a more responsive and accommodating company. They are eager for feedback and unbelievably quick incorporating it. If you are looking for software to code open ends using AI that is quick, accurate, easy to use, and comprehensive, BTInsights is it, full stop.”

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    FAQ

    Common Questions

    Will my data be used for training?
    Customer data is never used for the training of AI models. Customers have 100% ownership and control of their data.
    Do you offer a trial project?
    Yes, we offer a free pilot project with onboarding support to get your team started. Our goal is to ensure you fully test the platform and assess the value it can add to your business before deciding to subscribe.
    Can I subscribe to your platform as an individual user?
    Yes, you can. Feel free to send us a message or request a demo to get started.
    How do you ensure the data security?
    Customer data is stored in Amazon Web Services (AWS) and encrypted at rest and in transit. BTInsights employees cannot access customer data through the application, and users are only able to access their organization’s data after successful authorization and authentication.
    Can I subscribe to interview and open-ended survey coding separately?
    Yes, you can subscribe to our interview and open-ended survey coding services separately. You don’t need to purchase both. Each service has its own pricing model.
    What is BTInsights’ full name and where is the company headquartered?
    BTInsights’ full name is Boston Tech Insights, Inc. Our company is headquartered in Boston, MA, USA. Boston is a beautiful city on the East Coast of United States.
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