Blog
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The Best AI Tools for Qualitative Analysis
Qualitative research — in-depth interviews, focus groups, and so on — is one of the most predominant market research methods, but sorting through transcripts…
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How to detect AI generated survey responses
The quality of your survey data is only as high as the quality of the respondents answering your questions. However, even that has become…
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How to Analyze In-Depth Interviews (IDIs)
In-depth interviews (IDIs) are a goldmine of insights – but only if you analyze them properly. After completing a set of one-on-one interviews, you’ll…
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6 Best AI Focus Group Analysis Tools
Introduction Focus group discussion analysis or user interview analysis can be a frustrating process for market researchers, UX designers, and marketers. Focus groups are…
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How to Analyze Focus Groups: A Step-by-Step Guide
Focus groups can feel like goldmines of insights. You corral a few members of your target audience in a room and throw open a…
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How to Conduct Thematic Analysis with AI
What is Thematic Analysis (and Why Use AI?) Thematic analysis is the process of analyzing qualitative data (such as interview transcripts, user feedback, or…
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8 Best AI Text Analysis Tools in 2025
Here are the 8 best AI text analysis tools you can try right now: Incorporating AI Text Analysis in your processes can unlock valuable…
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The Market Researchers Guide to Coding Open-Ended Questions
Introduction: Mining the Hidden Gold of Open-Ended Questions Quantitative data has its place in market research. After all, it’s how we know what. But…
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How to Analyze Open-Ended Survey Responses with AI: A Complete Guide
In every survey, the most valuable insights often come from the open-ended questions, the ones where people can share their thoughts freely in their…
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SaaS vs. AI Chatbots: What’s Better for Analyzing Interviews and Sales Calls?
If you’ve ever tried to make sense of hundreds of sales calls or interview transcripts, you know how overwhelming it can be. Sure, transcription…
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The 7 Best AI Tools to Analyze Survey Responses (2025 Guide)
Survey data is one of the richest resources for understanding customer opinions, employee sentiment and market trends. But raw survey results can be overwhelming,…
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The Next Frontier in Consulting: Why Hybrid Human–AI Models Are Redefining the Voice of the Customer and Employee Experience
By Jonathan Beretta, COO at Satrix Solutions, a client that leverages BTInsights platform In recent months, media outlets and industry observers have devoted significant…