Blog
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How Generative AI Is Transforming Market Research in 2026
Market research used to move in clean stages: collect data, analyze it, then turn it into a report. In 2026, those stages still exist,…
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What Is Sentiment Analysis and How to Conduct One?
Market research teams don’t struggle with data. They struggle with meaning. You can see clicks, conversions, churn, ROAS, NPS, yet still miss the reason…
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The Best Sentiment Analysis Tools in 2026
In the data-driven business world, more than ever, the why behind customer opinion matters. And market researchers, management consultants, and leaders are increasingly relying…
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The Best Tools for Creating Cross-Tab Tables from Survey Data
Cross-tabulation is one of the most popular methods for analyzing survey results. It displays data in tables to show the relationship among variables. For…
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Introducing PerfectSlide
This is unlike anything we’ve ever built. And every time we demo it, customers say the same thing: “That’s insane.” Ever since I started…
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The Best AI Tools for Qualitative Analysis
Qualitative research — in-depth interviews, focus groups, and so on — is one of the most predominant market research methods, but sorting through transcripts…
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How to detect AI generated survey responses
The quality of your survey data is only as high as the quality of the respondents answering your questions. However, even that has become…
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How to Analyze In-Depth Interviews (IDIs)
In-depth interviews (IDIs) are a goldmine of insights – but only if you analyze them properly. After completing a set of one-on-one interviews, you’ll…
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6 Best AI Focus Group Analysis Tools
Introduction Focus group discussion analysis or user interview analysis can be a frustrating process for market researchers, UX designers, and marketers. Focus groups are…
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How to Analyze Focus Groups: A Step-by-Step Guide
Focus groups can feel like goldmines of insights. You corral a few members of your target audience in a room and throw open a…
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How to Conduct Thematic Analysis with AI
What is Thematic Analysis (and Why Use AI?) Thematic analysis is the process of analyzing qualitative data (such as interview transcripts, user feedback, or…
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9 Best AI Text Analysis Tools in 2025
Here are the 8 best AI text analysis tools you can try right now: Incorporating AI Text Analysis in your processes can unlock valuable…