Blog
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Market Research 101: The Core Methods, Examples, and More
Market research sounds simple: pick a method, gather data, make a decision. In practice, most teams struggle less with “what method is this?” and…
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How to Choose the Best Survey Text Analysis Tools in 2026
The best survey text analysis tools in 2026 are the ones that match real research workflows: they extract themes fast, support human review and…
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Verbatim Coding Software: What It Is + Best Tools + How to Choose
Verbatim coding software helps you turn open-ended responses and transcripts into consistent themes, quantified results, and quote-backed insights faster than manual spreadsheets. The right…
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7 Best Qualtrics Text iQ Text Analysis Alternatives in 2026
Qualtrics Text iQ is a common default when you already field surveys in Qualtrics, and you need a quick way to bring structure to…
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5 Best Ascribe Alternatives for Coding Open-Ended Survey Responses in 2026
Open-ended survey responses are where the “why” lives, but they are also where project timelines quietly die. A few thousand verbatims turns into days…
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Top Survey Text Analysis Software for Market Research Teams in 2026
Open-ended survey responses are where the “why” lives. They also tend to be the messiest part of analysis: thousands of verbatims, mixed topics, multiple…
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10 Best Tools for Analyzing Open-Ended Survey Responses in 2026
Open-ended responses are where the “why” lives. They are also where timelines slip. If you have ever stared at 5,000 verbatims two days before…
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How to Use ChatGPT for Market Research (The Right Way)
Market researchers are already using ChatGPT. The real question is whether they are using it in a way that holds up when results are…
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How Generative AI Is Transforming Market Research in 2026
Market research used to move in clean stages: collect data, analyze it, then turn it into a report. In 2026, those stages still exist,…
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What Is Sentiment Analysis and How to Conduct One?
Market research teams don’t struggle with data. They struggle with meaning. You can see clicks, conversions, churn, ROAS, NPS, yet still miss the reason…
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The Best Sentiment Analysis Tools in 2026
In the data-driven business world, more than ever, the why behind customer opinion matters. And market researchers, management consultants, and leaders are increasingly relying…
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The Best Tools for Creating Cross-Tab Tables from Survey Data
Cross-tabulation is one of the most popular methods for analyzing survey results. It displays data in tables to show the relationship among variables. For…