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How to Analyze In-Depth Interviews (IDIs)
In-depth interviews (IDIs) are a goldmine of insights – but only if you analyze them properly. After completing a set of one-on-one interviews, you’ll…
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6 Best AI Focus Group Analysis Tools
Introduction Focus group discussion analysis or user interview analysis can be a frustrating process for market researchers, UX designers, and marketers. Focus groups are…
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How to Analyze Focus Groups: A Step-by-Step Guide
Focus groups can feel like goldmines of insights. You corral a few members of your target audience in a room and throw open a…
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How to Conduct Thematic Analysis with AI
What is Thematic Analysis (and Why Use AI?) Thematic analysis is the process of analyzing qualitative data (such as interview transcripts, user feedback, or…
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8 Best AI Text Analysis Tools in 2025
Here are the 8 best AI text analysis tools you can try right now: Incorporating AI Text Analysis in your processes can unlock valuable…
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The Market Researchers Guide to Coding Open-Ended Questions
Introduction: Mining the Hidden Gold of Open-Ended Questions Quantitative data has its place in market research. After all, it’s how we know what. But…