Blog
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5 Best Ascribe Alternatives for Coding Open-Ended Survey Responses in 2026
Open-ended survey responses are where the “why” lives, but they are also where project timelines quietly die. A few thousand verbatims turns into days…
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Top Survey Text Analysis Software for Market Research Teams in 2026
Open-ended survey responses are where the “why” lives. They also tend to be the messiest part of analysis: thousands of verbatims, mixed topics, multiple…
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10 Best Tools for Analyzing Open-Ended Survey Responses in 2026
Open-ended responses are where the “why” lives. They are also where timelines slip. If you have ever stared at 5,000 verbatims two days before…
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How to Use ChatGPT for Market Research (The Right Way)
Market researchers are already using ChatGPT. The real question is whether they are using it in a way that holds up when results are…
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How Generative AI Is Transforming Market Research in 2026
Market research used to move in clean stages: collect data, analyze it, then turn it into a report. In 2026, those stages still exist,…
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What Is Sentiment Analysis and How to Conduct One?
Market research teams don’t struggle with data. They struggle with meaning. You can see clicks, conversions, churn, ROAS, NPS, yet still miss the reason…
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The Best Sentiment Analysis Tools in 2026
In the data-driven business world, more than ever, the why behind customer opinion matters. And market researchers, management consultants, and leaders are increasingly relying…
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The Best Tools for Creating Cross-Tab Tables from Survey Data
Cross-tabulation is one of the most popular methods for analyzing survey results. It displays data in tables to show the relationship among variables. For…
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Introducing PerfectSlide
This is unlike anything we’ve ever built. And every time we demo it, customers say the same thing: “That’s insane.” Ever since I started…
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The Best AI Tools for Qualitative Analysis
Qualitative research — in-depth interviews, focus groups, and so on — is one of the most predominant market research methods, but sorting through transcripts…
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How to detect AI generated survey responses
The quality of your survey data is only as high as the quality of the respondents answering your questions. However, even that has become…
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How to Analyze In-Depth Interviews (IDIs)
In-depth interviews (IDIs) are a goldmine of insights – but only if you analyze them properly. After completing a set of one-on-one interviews, you’ll…