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The Market Researchers Guide to Coding Open-Ended Questions
Introduction: Mining the Hidden Gold of Open-Ended Questions Quantitative data has its place in market research. After all, it’s how we know what. But…
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How to Choose the Right AI Survey Text Analysis Platform
Generative AI is revolutionizing survey text analysis. Whether working with focus groups, in-depth interviews (IDIs), or open-ended survey questions, AI text analysis tools can…
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Top 10 Verbatim Analysis Platforms in 2025
The field of verbatim analysis has seen unprecedented advancements in recent years, driven by the rapid progress in generative AI. Models like GPT-4 and…
