-
How to Conduct Thematic Analysis with AI
What is Thematic Analysis (and Why Use AI?) Thematic analysis is the process of analyzing qualitative data (such as interview transcripts, user feedback, or…
-
8 Best AI Text Analysis Tools in 2025
Here are the 8 best AI text analysis tools you can try right now: Incorporating AI Text Analysis in your processes can unlock valuable…
-
The Market Researchers Guide to Coding Open-Ended Questions
Introduction: Mining the Hidden Gold of Open-Ended Questions Quantitative data has its place in market research. After all, it’s how we know what. But…
-
How to Analyze Open-Ended Survey Responses with AI: A Complete Guide
In every survey, the most valuable insights often come from the open-ended questions, the ones where people can share their thoughts freely in their…
-
The Next Frontier in Consulting: Why Hybrid Human–AI Models Are Redefining the Voice of the Customer and Employee Experience
By Jonathan Beretta, COO at Satrix Solutions, a client that leverages BTInsights platform In recent months, media outlets and industry observers have devoted significant…
-
How to Choose the Right AI Survey Text Analysis Platform
Generative AI is revolutionizing survey text analysis. Whether working with focus groups, in-depth interviews (IDIs), or open-ended survey questions, AI text analysis tools can…
-
Top 10 Verbatim Analysis Platforms in 2025
The field of verbatim analysis has seen unprecedented advancements in recent years, driven by the rapid progress in generative AI. Models like GPT-4 and…
