Market researchers are already using ChatGPT. The real question is whether they are using it in a way that holds up when results are…

Market research used to move in clean stages: collect data, analyze it, then turn it into a report. In 2026, those stages still exist,…

Market research teams don’t struggle with data. They struggle with meaning. You can see clicks, conversions, churn, ROAS, NPS, yet still miss the reason…

In the data-driven business world, more than ever, the why behind customer opinion matters. And market researchers, management consultants, and leaders are increasingly relying…

What is Thematic Analysis (and Why Use AI?) Thematic analysis is the process of analyzing qualitative data (such as interview transcripts, user feedback, or…

Understanding your customers has never been more critical in today’s competitive business landscape. The right customer insights platform can unlock a wealth of data,…

Generative AI is transforming sentiment analysis, enabling businesses to extract nuanced insights with unprecedented flexibility and accuracy. Traditional approaches to sentiment analysis often rely…

With OpenAI’s recent launch of ChatGPT Search, the AI-powered search landscape has officially entered a new phase. But with so many options now on…

The consulting and market research industries are experiencing significant disruption and transformation due to the emergence of artificial intelligence, particularly generative AI. Here are…

In the world of consulting, time is everything. Yet, it’s remarkable how much of that time is wasted on repetitive and low-value tasks. This…