In the data-driven business world, more than ever, the why behind customer opinion matters. And market researchers, management consultants, and leaders are increasingly relying…

What is Thematic Analysis (and Why Use AI?) Thematic analysis is the process of analyzing qualitative data (such as interview transcripts, user feedback, or…

Understanding your customers has never been more critical in today’s competitive business landscape. The right customer insights platform can unlock a wealth of data,…

Generative AI is transforming sentiment analysis, enabling businesses to extract nuanced insights with unprecedented flexibility and accuracy. Traditional approaches to sentiment analysis often rely…

With OpenAI’s recent launch of ChatGPT Search, the AI-powered search landscape has officially entered a new phase. But with so many options now on…

The consulting and market research industries are experiencing significant disruption and transformation due to the emergence of artificial intelligence, particularly generative AI. Here are…

In the world of consulting, time is everything. Yet, it’s remarkable how much of that time is wasted on repetitive and low-value tasks. This…

In the fast-evolving world of consulting and market research, the right AI platform can be a game-changer. But with so many options, how do…