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The Best AI Tools for Qualitative Analysis
Qualitative research — in-depth interviews, focus groups, and so on — is one of the most predominant market research methods, but sorting through transcripts…
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How to Analyze In-Depth Interviews (IDIs)
In-depth interviews (IDIs) are a goldmine of insights – but only if you analyze them properly. After completing a set of one-on-one interviews, you’ll…
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6 Best AI Focus Group Analysis Tools
Introduction Focus group discussion analysis or user interview analysis can be a frustrating process for market researchers, UX designers, and marketers. Focus groups are…
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How to Analyze Focus Groups: A Step-by-Step Guide
Focus groups can feel like goldmines of insights. You corral a few members of your target audience in a room and throw open a…
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SaaS vs. AI Chatbots: What’s Better for Analyzing Interviews and Sales Calls?
If you’ve ever tried to make sense of hundreds of sales calls or interview transcripts, you know how overwhelming it can be. Sure, transcription…
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The Next Frontier in Consulting: Why Hybrid Human–AI Models Are Redefining the Voice of the Customer and Employee Experience
By Jonathan Beretta, COO at Satrix Solutions, a client that leverages BTInsights platform In recent months, media outlets and industry observers have devoted significant…
