-
How to detect AI generated survey responses
The quality of your survey data is only as high as the quality of the respondents answering your questions. However, even that has become…
-
6 Best AI Focus Group Analysis Tools
Introduction Focus group discussion analysis or user interview analysis can be a frustrating process for market researchers, UX designers, and marketers. Focus groups are…
-
How to Analyze Focus Groups: A Step-by-Step Guide
Focus groups can feel like goldmines of insights. You corral a few members of your target audience in a room and throw open a…
-
8 Best AI Text Analysis Tools in 2025
Here are the 8 best AI text analysis tools you can try right now: Incorporating AI Text Analysis in your processes can unlock valuable…
-
The Market Researchers Guide to Coding Open-Ended Questions
Introduction: Mining the Hidden Gold of Open-Ended Questions Quantitative data has its place in market research. After all, it’s how we know what. But…
-
SaaS vs. AI Chatbots: What’s Better for Analyzing Interviews and Sales Calls?
If you’ve ever tried to make sense of hundreds of sales calls or interview transcripts, you know how overwhelming it can be. Sure, transcription…
-
The Next Frontier in Consulting: Why Hybrid Human–AI Models Are Redefining the Voice of the Customer and Employee Experience
By Jonathan Beretta, COO at Satrix Solutions, a client that leverages BTInsights platform In recent months, media outlets and industry observers have devoted significant…
-
How AI is transforming the analysis of survey open-ends
For companies and research teams focused on survey insights, the analysis of open-ended responses can be a complex and resource-intensive task. This is where…
