In the fast-evolving world of consulting and market research, the right AI platform can be a game-changer. But with so many options, how do you decide which one best fits your needs? Let’s break down the key things to look for to ensure you get the most out of your AI investment.
1. Quality Over Everything
In consulting and market research, the quality of analysis is crucial. Be careful about using platforms that cut corners by using outdated or low-performing models (such as GPT 3.5 or other even cheaper open source models). Instead, seek out those using top-tier, state-of-the-art AI models to ensure your insights are as sharp as possible.
2. Expertise Matters in Prompt Engineering
The magic of AI lies in how you ask the questions. Be sure to choose platforms backed by professionals with consulting and market research experience, as industry knowledge is essential for crafting high-quality prompts that yield the best insights. Don’t settle for platforms lacking this specialized expertise.
3. Agile and Highly Responsive Team
AI technology evolves at lightning speed. The platform you choose should be just as quick to adapt, integrating the latest advancements to keep you ahead of the curve. A responsive and innovative team behind the platform is a must.
4. Accurate and Verifiable Insights
I don’t need to explain how important the accuracy is to consulting and market research. However, AI does hallucinate once in a while. Therefore, all the outputs from the platform should be grounded to the underlying transcripts. This will not only enforce the accuracy but also help you quickly review the raw data.
5. Consulting and Market Research Specific Features
Finally, opt for platforms that understand the unique demands of consulting and market research, with industry specific features such as advanced quote-finding, interview response comparison, and top-notch transcription quality to make your work more efficient and impactful.
The BTI (Boston Tech Insights) platform includes all the critical capabilities mentioned above, built by industry professionals who truly understand the industry. We are also a highly responsive team that adapts quickly to new AI innovations.